Picture fuzzy sets (PFSs) utilize the positive, neutral, negative and refusal membership degrees to describe the behaviours of decision-makers in more detail. In this article, we expound the application of extended TODIM based on cumulative prospect theory under picture fuzzy multiple attribute group decision making (MAGDM). In addition, we adopt Information Entropy, which is used to ascertain the weighting vector of attributes to improve the availability of the TODIM method. At last, we exercise the improved TODIM into a numerical case for super market location and testify the effectiveness of this new method by comparing its results with other methods’ results.
Pub. online:1 Jan 2019Type:Research ArticleOpen Access
Volume 30, Issue 2 (2019), pp. 413–429
An extended TODIM is proposed in this paper to comprehensively reflect the psychological characteristics of decision makers (DMs) according to cumulative prospect theory (CPT). We replace the original weight with the weighting function of CPT and modify the perceived value of the dominance based on CPT, because the general psychological phenomena of DMs explained in CPT are verified by many experiments and recognized by researchers. Hence, the extended TODIM not only integrates the advantages of CPT in considering the psychological factors of DMs but also retains the superiority of the classical TODIM in relative dominance. Finally, the extended TODIM is demonstrated to capture the psychological factors of DMs well from the case study.