Pub. online:1 Jan 2001Type:Research ArticleOpen Access
Volume 12, Issue 4 (2001), pp. 519–546
The article investigates the Swedish retail banks' application of price bundling in order to attract new customers, students. This is done through a customer survey about students' preferences concerning retail banking services, their price sensitiveness and banking behaviour. The conjoint analysis results showed that the students had relatively heterogeneous preferences, and four distinguishing segments could be found among them, namely a) plain banking, b) cheapest banking, c) modern banking, and d) traditional banking. The central factor in attracting students is the choice of services that are included in the bundle, and not the price. There were only roughly 20 percent who currently had a student bundle.
Pub. online:1 Jan 1994Type:Research ArticleOpen Access
Volume 5, Issues 3-4 (1994), pp. 283–296
In this paper we present the development of the nationwide information infrastructure in Lithuania. The paper describes the general framework of Lithuania's information infrastructure, basic philosophy behind it, and the current solution of the problem from the point of view registers, data network, standards and application systems.