Enhancing Green Energy Investments through Customer-Centric Innovation Strategies

Liu, Peide; Dinçe, Hasan; Yüksel, Serhat

doi:10.15388/26-INFOR626

Informatica

Enhancing Green Energy Investments through Customer-Centric Innovation Strategies

Peide Liu Hasan Dinçe Serhat Yüksel

https://doi.org/10.15388/26-INFOR626

Pub. online: 2 April 2026 Type: Research Article

Open Access

Received
1 November 2025

Accepted
1 March 2026

Published
2 April 2026

Abstract

The purpose of this study is to evaluate the significant dimensions of customer-centric innovation in renewable energy projects. We construct a novel fuzzy decision-making model to address this objective. In the first stage, significant indicators are identified using balanced scorecard-based determinants and weighted through the multi-step wise weight assessment ratio analysis (M-SWARA) method integrated with quantum spherical fuzzy sets. In the second stage, the energy efficiency of renewable energy alternatives is assessed for customer-centric innovation performance via technique for order preference by similarity to ideal solution (TOPSIS). We offer priority strategies for green energy investors to enhance customer-centric innovation with more reasonable costs. Methodologically, the proposed model provides important advantages by effectively handling uncertainty through quantum spherical fuzzy structures, incorporating the golden ratio in degree calculations, and capturing interdependencies among criteria through the improved M-SWARA approach. The findings reveal that customization is the most critical indicator for improving customer-centric innovation performance, followed by efficiency, while optimization and innovation have relatively lower importance. The ranking results indicate that solar energy projects demonstrate the highest performance in managing customer-centric innovation, followed by wind and geothermal energy alternatives.

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Biographies

Liu Peide

peide.liu@gmail.com

P. Liu received the BS and MS degrees in signal and information processing from Southeast University, Nanjing, China, in 1988 and 1991, respectively, and the PhD degree in information management from Beijng Jiaotong University, Beijing, China, in 2010. He is currently a professor with the School of Management Science and Engineering, Shandong University of Finance and Economics, Shandong, China. He is an associate editor of the IEEE Transactions on Fuzzy Systems, Information Sciences, the editorial board of the journal Technological and Economic Development of Economy, and the members of editorial board of the other 12 journals. He has authored or coauthored more than 400 publications. His research interests include aggregation operators, fuzzy logic, fuzzy decision making, and their applications.

Dinçe Hasan

hdincer@medipol.edu.tr

H. Dinçe is distinguished academician in the interdisciplinary fields of business and finance, holding the position of professor at Istanbul Medipol University in Turkey. He completed his BA and MA from Marmara University and later went on to receive his PhD from the same university. With extensive international experience, prof. Dincer has conducted research work at Hamburg University in Germany and served as a research professor at the University of Hertfordshire in the United Kingdom during the spring semester of 2019. He has also worked as a lecturer at Beykent University in Turkey from 2008 to 2015. He is currently an adjunct professor at Korea University and chief research fellow at Vilnius Gediminas Technical University. Prof. Dincer has a remarkable record of supervising theses at both the master’s and doctoral levels. He has supervised successful theses on various topics of engineering, environmental, and social sciences. With over 500 scientific articles to his name, many of which are indexed in high-impact journals like SSCI, SCI-Expanded, and Scopus, he has focused his research work on a range of topics such as soft computing, computer science, strategic management, innovation, sustainability, circular economy, decision making, as well as renewable energy investments, finance, and banking. Prof. Dincer currently serves as associate editor and editorial board membership of outstanding SSCI/SCI/Scopus Journals. Apart from being the executive editor of the International Journal of Finance and Banking Studies (IJFBS), prof. Dincer is also a founder member of the Society for the Study of Business and Finance (SSBF). He has also served as an editor of several books published by Springer, Emerald, and IGI Global. With exceptional teaching skills and academic achievements, prof. Dincer is highly respected in the academic community. His valuable contributions to the interdisciplinary field of environmental and social sciences make him an asset to Istanbul Medipol University and the academic community at large.

Yüksel Serhat

serhatyuksel@medipol.edu.tr

S. Yüksel is professor of finance at İstanbul Medipol University. Before this position, he worked as a senior internal auditor for seven years in Finansbank, Istanbul-Turkey and 1 year in Konya Food and Agriculture University as an assistant professor. Dr. Yüksel has a BS in business administration (in English) from Yeditepe University (2006) with full scholarship. He got his master degree from the economics in Boğaziçi University (2008). He also has a PhD in banking from Marmara University (2015). His research interests lie in energy economics, banking, finance and financial crisis. He has more than 500 scientific articles and some of them are indexed in SSCI, SCI, Scopus and Econlit. Also, he is the editor of some books that will be published by Springer and IGI Global.

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green energy energy finance strategic innovation performance assessment

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